I'M PASSIONATE ABOUT EXPERIENCES AND DRIVEN BY IMPACT.

Hi, I'm Shira - a visual storyteller and a creative marketing professional in NYC.  I have 10+ years of comprehensive experience in event production - planning, coordinating and leading broad-scale events.

I direct and coordinate a variety of events and programming for major clients in the greater tech industry. My background in sponsorship coordination, venue selection, and the development of marketing programs inform my competitive approach which caters to the specific goals of each event. I execute these complex events and increase impact by sourcing unique talent, including brand ambassadors, influencers and professional athletes to engage the audience. I am driven by impact and love when I can bring a vision to life and create unforgettable moments for brands and people.

As my professional career in event management continues to evolve, I remain steadfast in my belief that connection and collaboration are the keys to success. I am passionate about building positive and engaging relationships with my customers, management peers, key clients, and vendors. I absolutely love connecting with people and have found that exciting things happen when we are able to come together and share a common goal. 

My desire to create impactful experiences has contributed to my most recent successes - large scale networking events for broadcast trade show attendees and joint projects between fortune 500 companies including Google, Apple and Microsoft. These projects fuel my passion of understanding the nuances of the human experience inside of immersive settings. I believe in complete immersion -  a tenet I live by through my interests in music, cooking, dance, and travel. I'm always interested in a challenge and have plenty of room for a few more award-winning projects. 

Reach out to me at shiragenauer7@gmail.com to connect!